If you’ve been following power industry news recently, you are familiar with the term "smart grid." While the definition of the term varies from source to source, it can be safely positioned as a combination of concepts and technologies aimed at providing power companies with a view into, and some control of, the power consumption behaviors of their customers, which in turn will support more clever power routing in the event of disasters, better timing of the dispatch of generation facilities, better information for distribution planning, and more. Other popular power-related news topics include green energy, nuclear power and the ailing and maligned coal industry. Generally, the views expressed emphasize how beneficial the smart grid will be for the dispatch of alternative energy sources (e.g. wind, solar, biomass). Seldom is it alluded to that – despite the billions of dollars that have been and will be spent on smart grid technology, hardware, software and installations – the smart grid and alternative energy sources will only meet a fraction of the immediate and everincreasing power demands of the world. It appears that the most prudent plan for meeting our demand for more power in the immediate future is "smart generation" – investing in technology which cost effectively allows us to generate additional power from our currently installed assets, while continuing smart grid and alternative energy advancements.